A partnership deal with an entertainment firm has sparked a surge in the sales of JAZZ™ Apples. JAZZ™ Apples and DreamWorks Animation teamed up for a wildly successful partnership this past spring with the cross promotion of the release of the film, Spirit Untamed.
The result was an unprecedented sales surge for JAZZ™ thanks to a strong in-store and online presence. JAZZ™ apples jumped numerous positions in the Total Apple sales ranking by category, with an outstanding +19.7% growth in dollar sales, and +18.6% growth in volume for the 24-week period ending June 19, 2021.
There was also an impressive increase of distribution with an additional 110 retail locations signed up to sell JAZZ™ apples during this promotion.
In addition to co-branded packaging and retail promotions, the partnership drove shoppers to stores with JAZZ™ apples on their shopping lists, the result of additional amplification via public relations, social media and a robust digital ad campaign that included YouTube pre-roll ads.
A dedicated website at jazzapplemovie.com featured a store locator, Spirit Untamed-themed kids’ activities and a signature kid-friendly recipe inspired by the movie: a simple-yet-delicious “Epic Adventure Snack” featuring JAZZ™ apples sliced into horseshoe shapes topped with chocolate hazelnut spread and sprinkles. The amplification effort resulted in more than 140 million consumer impressions in May and June.
Now, Westmoreland and Apeel are proud to announce they have joined forces to eliminate single use plastics from Long English Cucumber packaging.
This is Apeel’s first Canadian supplier relationship, bringing the two companies together to focus on environmental impact, while maintaining product shelf life and freshness consumers come to expect.
In the first year of their partnership, Westmoreland expects to avoid 185,000 pounds of plastic use – which is the equivalent of 200 million plastic straws, or enough shrink wrap to cover 485 football fields.
Vice President of Product at Apeel, Erich Klawuhn, says “we’re excited to work with Westmoreland on their admirable journey to eliminate single-use plastic from their Long English Cucumbers. Inspired by nature, Apeel’s plant-based protection maintains quality and freshness – no plastic needed.”
Westmoreland’s greenhouse-grown Long English Cucumber currently uses a plastic film to maintain the shelf life of each cucumber but uses an estimated 90 tons of plastic to do so each year. Apeel has created a solution to that issue, using their “Food Gone Good” mantra to deliver high-quality fruit and vegetables while helping avoid the need for single-use plastics.
Westmoreland’s cucumbers will be protected by a little extra ‘peel’. Apeel’s plant-based protection creates an edible barrier that can’t be seen, felt, or tasted. This unique coating maintains shelf life by keeping moisture in and keeping oxygen out; two factors that lead to spoiled vegetables.
Westmoreland’s VP of Sales and Marketing, Dino Di Laudo, says “we’re thrilled to team up with Apeel. We want to do better for our earth, our retailers and all the families we help feed every day. This partnership with Apeel allows us to check all three of those boxes. In the first year alone, Westmoreland is aiming to prevent the equivalent of eight million water bottles worth of single use plastic from entering North American landfills.”
