Totalitarian Cyber-Creep: Mark Zuckerberg in the Metaverse

Dr. Binoy Kampmark

Dr. Binoy Kampmark

Never leave matters of maturity to the Peter Panners of Silicon Valley. At their most benign,
they are easily dismissed as potty and keyboard mad. At their worst, their fantasies assume
the noxious, demonic forms that reduce all users of their technology to units of information
and flashes of data.

Such boys (they are mostly boys), felt somehow left out by the currents
of reality, their own world excruciatingly boring and filled with pangs of childhood
disturbance and regret. So they sought vengeance upon us all: imposing a global regime of
fairly useless cyber architecture that saps intelligence in the name of experience, destroys
imagination even as it celebrates it, and luxuriates in a lowly prurience.

Facebook, in particular, has been trying to push such a model using a tactic all companies in
distress have sought to adopt: rebranding. Be it the scandals disclosed by the Facebook
papers, the scrutiny over the use of algorithms by the company, the inability to combat
galloping misinformation on its platforms, or the stark amorality of the company’s founder,
Mark Zuckerberg, the chance to seek the metaverse has presented itself.
Enter, then, the world of Meta Platforms, aided by the virtual reality headset company
Oculus, which was acquired by Facebook in 2014 for $2 billion. Astute watchers then would
have been the strategy afoot at the time; most, however, thought the decision misguided and
destined to flop.

The metaverse has become a goal for not just Facebook, but the likes of Unity Technologies
and Epic Games, though Facebook is distinctly not interested in gaming. It can be seen to be
a sort of Internet 2.0, envisaged as shared 3D spaces streaked by virtual and augmented
reality (VR and AR respectively). You can access that reality via a pair of glasses or some
virtual reality set and get transported to a virtual space populated by avatars. “The essence of
virtual and augmented reality is that you need to have a technology that delivers this feeling
of presence,” Zuckerberg mentions in an interview this year. “The sense that you are actually
there with another person and all the different sensations that come with it.”

According to Facebook, the metaverse will feature a totalising system of various functions
and services designed to be “the successor to the mobile internet”. There will be Horizon
Home for social interactions, “the first thing you see when you put on your Quest headset.”
Video conferencing and phone conversations will be replaced by Quest for Business.
For all the company’s egregious sins, this new technology will be pursued, says Andrew
Bosworth, Vice President of Facebook Reality Labs and Nick Clegg, Vice President of the
company’s global affairs, “responsibly”. In September, $50 million in research development
was promised to ensure that such products met that mark, an amount somewhat piddly when
compared to other areas of research the company lavishes money upon.

On November 15, there were further announcements that the Digital Wellness Lab at Boston
Children’s Hospital would “focus on improving our understanding of how we can foster
young people’s digital literacy and embed wellness into emerging metaverse technologies.”

The children, it seems, will not be spared.

All this tells us that Facebook is moving towards its next stage of surveillance capitalism, a
relentless drive towards extracting and squeezing every bit of nutriment of being that is
human behaviour. The privacy of users, already tattered and battered by the predations of Facebook data privateers, can be further diminished, even as it is supposedly protected.

“Metaverse technologies like VR and AR are perhaps the most data-extractive digital sensors
we’re likely to invite into our homes in the next decade,” reasons Marcus Carter of the
University of Sydney’s Socio-Tech Futures Lab.

Zuckerberg has spent some time contemplating the road of enthronement in the VR/AR
market. The amount of money Facebook has heaped upon its VR and AR research and
development division is eye-watering. One estimate places it at $10 billion. Critics can at
least take comfort in the fact that most of the company’s social VR/AR products to date have
tended to splutter into well-deserved oblivion or flounder in “invite-only beta phases”. Then
there is the issue of the headsets themselves, cumbersome bits of hardware saddled across the
user’s face like a harness.

None of that gets away from the sinister premise in this new company strategy. Zuckerberg
and his minions seek to corporately control the metaverse, using VR and AR to identify
behavioural biometrics unique to each user. Everything from body gyration to eye movement
becomes fair game. “We should all be concerned about how Facebook could and will use the
data collected within the metaverse,” writes virtual reality enthusiast Bree McEwan.
In truth, we should be more than concerned. Facebook’s strength of influence has been its
embrace of the innocuous even as it gears up for inflicting the next societal harm. But its
increasingly centralising tendencies – making the user generate a marketable portrait of usage
and behaviour – will be given a further kick along with the metaverse.
With Oculus and the Facebook account linked, one headset, and one user, ever greater pools
of marketized data will be generated. Work, fitness, entertainment, social choices will all
become a deeper quarry to be mined and monetised by salivating wonks in a corporate
enterprise. This is totalitarian cyber-creepism run mad. And Zuckerberg just might get away
with it.

Dr. Binoy Kampmark was a Commonwealth Scholar at Selwyn College, Cambridge. He
lectures at RMIT University, Melbourne. Email:

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