Author: Nnamdi O. Madichie, PhD

My recently accepted paper on entrepreneurial emergence in the fashion space of Africa rearticulates luxury fashion consumption using a case illustration of a sartorial group, the Sapeurs – or Société des Ambianceurs et des Personnes Élégantes (the Society of Tastemakers and Elegant People or La Sape) – in a war-ravaged context.  The study highlights how an ‘entrepreneurial emergence’ has gradually taken root at the bottom-of-the-pyramid. The study surmises that it is now up to marketers to exploit the fortune at this lower rung of the economic ladder in order not to be caught out by the entrepreneurial emergence. Originally conceived as a…

Read More

It is not my intention in this article to continue on the path of misery that the COVID-19 pandemic has brought upon humanity in recent months. However, while the world has put a raft of measures in place, and especially as containment through social distancing and handwashing in a bid to flattening the curve is concerned, it is on the subject of self-isolation that I speak to in this piece. On this matter of self-isolation, it is advisable that everyone heeds the call. However, how possible if this where and when people struggle to have a roof over their heads? This is particularly…

Read More

Ok, the title of this article is slightly more than a mouthful, but this is for a very good reason. I would explain by highlighting three main areas that have motivated the write-up. The first is audience engagement. The second is the meaning within the song text “I can’t kill myself.” The third is related to the first – an unofficial national anthem speaks to resonance with society at large. Pardon me, but the structure of this post does not assume a linear sequence as outlined above. Rather, it starts off with the meaning within the song text and takes…

Read More