Author: Emmanuel Ejike

According to Neil Patel, “your value proposition is an answer to this question, why should customers choose you over your competitors?” It is one thing to know your value proposition and another thing to communicate that value proposition effectively. Nowadays customers have more options more than ever before. The internet has given your customers an unprecedented access to your competitors. What this means is that if you don’t make it clear why these customers should choose you over your competitors they will leave you and work with that competitor whose value proposition is clearly communicated. If you and the competitor…